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Steve Shaw
http://www.takanomi.com
Your Article Submission Strategy Won't Work - Unless...
Copyright (c) 2007 Steve Shaw
An article submission strategy should form an essential
part of promoting your web site, but if you are missing one
vital ingredient, most of your efforts will be in vain.
This article will show you what you could be missing, and
how adding this to your strategy can have a hugely positive
effect on the results you get from your article submissions.
Many people seem to believe they can spend just five
minutes writing an article, submit it to lots of article
directories, and then enjoy an avalanche of traffic to
their web site the following morning.
If only it was so simple. Once again, there is no such easy
route to success.
Which of the following articles do you think would achieve
the best results after it has been distributed?
- One that has a great title, is focused, provides valuable
information, reads well and is error-free;
- Or, one that contains grammatical errors and spelling
mistakes, reads poorly, is badly structured, and fails to
provide any insight of value.
Or to phrase the question slightly differently, which
article do you think is more likely to be selected by a
publisher looking for some quality content to put in his
ezine with a readership in the thousands if not tens of
thousands?
It's obvious of course - he will be looking for a quality
article that will reflect positively on him and his ezine.
There is another important factor you need to remember.
Once you have distributed an article online, it will exist
online FOR A VERY LONG TIME - with YOUR NAME attached to
it. And if you have distributed it correctly, it will sit
on hundreds of different web sites. Clawing an article back
at some point in the future will be a very difficult if not
impossible task.
This means you need it to reflect positively on your name,
and on your business, not just now, but for a long time
into the future. And an article you have put together in
just five minutes with little care or attention is unlikely
to do you or your business any justice.
If you want article submissions to work for you as an
online marketing strategy, it is absolutely essential that
you give the highest priority to ensuring the quality of
the article.
Imagine yourself in five years time, with your business,
your own level of success, and your reputation, growing
healthily over that time. Do you really want a poor quality
article with your name attached still in publication?
I would think not.
There are, however, some easy tips to follow that will help
guarantee the quality of your article and ensure that
article submissions are of benefit to you both now and in
the future:
1. Ensure you have a clear focus for your article - the
title should also reflect this.
2. Run it through a spell-checker - you may be surprised
what you may have missed.
3. Leave it for at least a couple of days, then come back
to it and re-read it. This will mean you spot elements of
your article that read poorly and need to be revised or
rewritten. This is absolutely essential for improving the
overall quality of your article.
4. Leave it again for a day or two, then come back and
re-read it. Hopefully this time it will read a lot better,
although you may still notice the odd element that requires
a final improving touch. When I write an article myself, I
often return to it several times before finally
distributing it.
5. Ask a third party to review it - this could be a
partner, friend, associate, or even a professional editor.
This again can reveal problems with your article that you
hadn't spotted yourself.
6. Once you are completely happy with your article, run it
through a spell-checker one last time.
These few steps add very little time on to the process of
creating your article, but they can improve the quality of
your article immensely. By ensuring the quality of your
article, you will maximize the results you can achieve from
your article submission strategy and boost your own
credibility and reputation over the longer term.
----------------------------------------------------
Steve Shaw's article distribution service at
SubmitYOURArticle.com will distribute your article to
hundreds of web sites with the click of a button. Find out
more about how article distribution can help your online
business at:
=> http://www.submityourarticle.com
