Love him or hate him, Howard Stern is a massive draw. And while he and his often-offensive crew live and prosper in the world of radio, the lessons and road maps of their successes actually play right into the world of successful article marketing.
Unlike television and movies where ratings are measured on a day to day (even hour-to-hour per day) basis, radio IS NOT. The radio industry takes a LONGER TERM VIEW on tracking success. Very long term.
Radio professionals understand that radio shows need to build traction over time. Traction happens as the result of producing good shows. Good shows generate word of mouth. Word of mouth generates listeners. Listeners equal ratings.
And we all know that ratings equal buck for the stations. Big bucks.
The important point to remember is that radio ALLOWS for all of that to either happen OR not to happen (at which time they call in someone else to fill the slot.)
In the radio business it's known as being 'found on the dial.' It's a slow and stead grind, and almost always, the winners are the ones who continually pour out content that excites the listeners.
(Starting to see where this is headed?)
Howard himself says that even shows besides his need time to work. People need to find those shows 'on the dial.' And successful article marketing bears a perfect parallel to that.
In successful article marketing, YOUR articles need to be found on the dial. They need the time for the people most interest in your subject matter to find them, whether through the category listings or through natural searches or however else they find you.
But you need to put time on your side here. And you 'buy' your time by putting out great content every single time you hit the ARTICLE SUBMIT button.
There is no one way to achieve successful article marketing. It doesn't exist.
But time does.
So if you want to be among the best at this game, you can leave the bathroom humor on the side, but take your success cues from a shock jock. And realize that success happens OVER TIME. Kevin Browne is a former Creative Director and Senior Copywriter at agencies including J Walter Thompson, McCann Erickson and Young and Rubicam. Kevin now runs TABinteractive where he shows web owners how to FINALLY make ridiculous, and consistent online sales at http://www.tabinteractive.net
