People have an erroneous belief that if they put their page on the internet that they will have lots of traffic coming to them. What they fail to realize is that the internet is a community and people have to refer your site, the web search engines have to believe that it has strong content and visitors must like what they see. It is not simply about putting something on the web and hoping to become popular. If you were to analyze your website traffic you wild find that it is sporadic by nature. That means on some days you will only have a few visitors but then on another day your visitors will spike to unprecedented heights. This might mean that someone referred your site on their high-traffic site. When analyzing the New Business World Blog I find that the normal range of visitors can range from 50% of the average to 200% of the average visitors on any particular day. Anything in between these ranges is normal.
One of the most common methods to increase website traffic is to write articles and submit them to free ezines on the net. By doing this you can include your website tag on the bottom of the article and visitors can use it to find your page. The reason why they might click the URL tag at the bottom is because they like what you wrote and want to see more. It is a ratio game. The more articles you publish the more visitors.
Number of Articles + Quality of Articles = Visitors
The second use of articles is to increase your web page ranking. The higher your web page ranking the more often people will see your site after browsing a major search engine. The more content and articles you have published the more links you have back to your site and the more likely your raking on the search engine will increase. This increase almost always increases visitors.
This method words because search engines will rank your page based on the amount of links you have. They view popularity in terms of how many people actually refer your site for important content. Thus the more places you submit you free articles the more links and the more visitors.
Submission of Articles = Links to your site = Higher search engine ranking = Visitors
The third aspect of writing articles is to discuss unique topics. If you write about a common topic you are going to have to compete against many other writers. However, if you write about a unique topic you will draw all the people interested in that topic. Large companies have turned traffic into a science and you can’t compete against common terms such as business or marketing. Find your niche and make your mark.
Uniqueness of Articles = Visitors
Most of this sound pretty redundant doesn’t it? That is because writing and promoting your business IS pretty redundant. It is about focusing on a marketing strategy and sticking with it until you learn how it works and you can draw the most visitors. There is lots of competition on the web and you are going to have to be better than the rest (at least most of them).
Murad Ali, a two-time published author, writes articles and offers advertisement space for businesses. Visit http://www.thenewbusinessworld.blogspot.com
