Search our Site:

Dentist Practice Management Economics Adviser Lloyd Irvin On The Pro's And Con's Of Getting More Pa

In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro's and con's of getting more paid traffic in your dental practice website.

In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro's and con's of getting more paid traffic in your dental practice website. The dentist practice management economics adviser will share to you the good benefits of getting more paid traffic. On the other hand, the dentist practice management economics adviser will also give you the disadvantages of getting such paid traffic into your dentist practice website. And this is something that we focus specifically at our dentist practice management website!

Pro's/Advantages:

As a dentist practice management economics adviser, what I always tell people is that the good news about getting more paid traffic is you can get this up really quick; like in about 5 or 10 minutes you're already up and running! As long as you pay a higher bid, you can get a higher ranking. Right now, Google just switched everything up, so now it's not just about paying more money, it's about the quality of click through, like how many people click through to see your ads. Here's another thing. When you're trying to get a web page into the free search section, imagine that you spent all the time doing everything right, and you know how to do things well, and then you got it into the free search section... but it didn't convert! Now, what could be wrong here in the scenario? It's true that you did all the work, but once you changed the website up, you will lose its rankings. You see, it would be just a waste of time if you get a site in there that is not converting. So, when we're testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking on the search engines. So with this, you can find out if your web page works fast. Getting more traffic also means that you can test ads easily and change them instantly. If a lot of people run ads in merchandise, or whatever your money mailer or media you use for mailing out, well most of the times you either buy from a company that's doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? If you have a money mailer that is around $3,000.00 per month, and if you test three different ads, you have to spend a total of around $9,000.00 that month... and do it again on the succeeding months just to get some results! Whereas compared to the online scenario, you take whatever ad you're running on and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have up to 3 ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show the first ad, then the second ad, then the third ad sequentially, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

Con's/Disadvantages:

As there good benefits in getting more paid traffic, there are also some existing disadvantages. As a dentist practice management economics adviser, I also tell people that there's also a "down side" of getting more paid traffic. Since this is most commonly done by people, therefore most of your competitors will be the one to do this first! Since it's very common, everyone's doing it, and everyone has a Google ad word, and if you don't know how to do it right, you'll be paying a lot for the cost of the click, and some of the things you have to get into position no. 1 on Google ad words. So we can see here that it can be very expensive if not done correctly. And it could be highly competitive as well since a lot of people who do online marketing are doing this! And if you do it just by yourself, it can also be extremely time consuming on your part!

Log on to our dentist practice management website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.