Web 2.0 websites are not built using the traditional computer “platform” even though many people refer to the technology supporting Web 2.0 as a platform in its own right. Web 2.0 sites are noted by their ability to enhance and promote open communication among users. They operate in a much-decentralized manner than traditional sites do. To get a better idea of how Web 2.0 works, let’s use the analogy of a corporation. Typically, in a traditional hierarchical corporation, information is passed from the top down. You have the CEO of the company, who may pass information to the controller, who may pass information to accounting managers, who may pass information to line workers. If the company were operating like Web 2.0, everyone would disseminate information horizontally, through shared systems. Meaning, the person on the bottom of the chain of command would have instant access to the same information the person at the top of the organization might.
One marked difference distinguishing Web 2.0 from the web of old is the philosophy that supports it. Web 2.0 encourages freedom of use, and sharing among all users. It supports the disintegration of hierarchical models of use, and instead promotes a horizontal or collaborative approach to knowledge sharing. Knowledge sharing is after all, a collective effort that includes the information and expertise of multiple members within an organization, community or other forum.
Web 2.0 Key Features
Most sites, regardless of their platform, share key features if they are 2.0 sites. Here are some of the key features and benefits associated with this new wave in technology.
1.Web 2.0 encourages greater collaboration among webmasters and visitors, so that interactive communities are created on the Web.
2.Web 2.0 approaches the Web as a platform for building conversation and communities.
3.The “new” Web focuses more on social networking and sharing, through various means including through blogs, wikis and more.
4.The philosophy behind Web 2.0 is one that promotes an “architecture of participation” where all visitors and users have the opportunity to contribute to a site’s development and progress.
5.The Web no longer serves as an entity in itself, but rather as a platform individuals can use to connect with others.
Whether sharing photographs, personal journals or data, Web 2.0 allows users to create communities from scratch, using many promising new technologies.
Some examples of Web 2.0 sites include: Craiglist, Skype, del.icio.us. Technorati, Squidoo, Flickr and more...
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