To all those who prefer to stick with conventional Internet marketing strategies, you can stop reading now, because the rest of this article is totally irrelevant to you. Still interested? Okay, read on then.
When it comes to conventional Internet marketing strategies, we have the same old boring stuffs like search engine optimization, email marketing, article marketing, creating your own e-zines, and etc and etc. These are the same old Internet marketing techniques that every Tom, Dick, Harry and their dogs have been using till this day.
So do they work at all? Sure, they all do. But the problem is that these techniques are used so often by Internet marketing wannabes that they are now less effective than before. Take article marketing for example. There are just so many articles floating on the Internet right now, and you would need to write a really compelling article in order for you to stand out from the massive crowd.
So, my friend, how do you stand out from the crowd of losers? Yes, I refer people who only follow what the others are doing as poor losers, because they cannot be bothered to try something different.
In order to distinguish yourself from the rest, you must be willing to try something different, and that is where the unconventional methods come into play. So what are the unconventional Internet marketing techniques that can make you stand out from the crowd, and give your online business tons of increased exposure?
Set up your own business blog
Blogs need no introduction here. Literally millions of blogs are created every single day, so if you are still not into blogging, then you had better get your butt off that couch and start blogging!
As an online business owner, it is very important for you to be able to establish effective interconnectivity with your customers, and blogs allow you to do just that. Blogs have a feature where readers can leave their comments on a particular post, and their posts will be reflected in the blog almost instantly. This feature alone makes blogs an excellent Internet marketing strategy for your online business.
You can use your business blog in so many ways: communicate with your customers, post a review of your latest product, gather feedback from your previous release, use it as a customer service centre, etc. You are only limited to your own imagination!
And when the traffic to your business blog increases with more and more visitors, you can divert this valuable source of traffic to your product landing page, and this can potentially earn you even more sales in the process.
Make use of successful websites
If you can't beat them, then join them. There are some websites that are very hot on the Internet at the moment, and they are known as social bookmarking websites. The good thing about these websites is that they are free to join, therefore allowing you to gain some free exposure and publicity.
Social bookmarking websites like Del.icio.us and Digg basically allow you to post your favorite stories for other users to read. Other than stories, you can also 'tag' your favorite websites, and then share your list of tagged websites with the rest of the members. And if other members find your website interesting, they will pass it on to other users, creating a viral effect in the process.
Of course, there are other ways in which you can make use of these websites. For example, instead of submitting other people's stories, you can write your own articles, and then post them to these sites. Your latest post will appear right at the top of the listings, plus the massive traffic that these popular sites receive everyday will guarantee that your articles will be read. This is free publicity at its very best.
Social bookmarking websites are all the rage at the moment. Digg, for example, is consistently ranked in the top 100 of the Alexa rankings, so you would be a fool not to take advantage of them.
Social networking
More commonly known as dating sites, they have now evolved to become known as social networking sites. They can be excellent channels for the promotion of your online business, if used correctly.
Like Digg and Del.icio.us, these social networking sites are fast gaining immense popularity. Just look at MySpace, one of the hottest websites on the Internet at the moment. Ranked in the top 10 of the Alexa rankings, it receives tons of traffic every single day, and has millions of members. Another networking site that is worth a mention is Friendster.
So start networking today, gain lots of friends and then turn them into your paying customers.
These unconventional Internet marketing strategies are techniques which you will never learn from all those so-called marketing geniuses out there. So take advantage of them now, and give the gurus a kick in their butts with these innovative marketing methods.
Wyatt Lee is an expert author specializing on the subject of Internet marketing. Please visit his Internet marketing strategy blog for all the best tips and latest news on the world of Internet marketing.
