In the Part 1 of this series, we looked at how we could start writing our articles and creating an information feeding frenzy. Now, in Part 2, you’ll learn how to write your articles so well that you’ll always have a good readership audience which is exactly what you need to create a steady flow of traffic to your website.
A well-written article is like art. You think in your mind what you want your audience to see –in this case, learn- and then you go ahead and give it to them. Writing an article is not just like one of those things you do to make more money. This is the mentality around today and I feel it is completely wrong. This is the reason you can hardly get high quality, well-written articles anymore. Those who write high quality articles nearly always draw in a lot of traffic and then go on to make a profit from them.
To write a good, traffic generating article, you need three things: A catchy headline, a well crafted and well thought out outline and content, and finally, an author’s byline that will cause people to click through. Think of it in terms of making a soup. These ingredients all make up a successful article.
The Headline
This part is so important that if you miss it, you miss out on lots of traffic. Your headline must contain certain ingredients. If these ingredients are missing, forget it. YOU JUST LOST TRAFFIC AND MONEY! Why? Because your headline is what people see first. If it does not compel them to click, they will not click. That’s why you find lots of junk articles with poor content but catchy headlines being read daily by the millions. What are the important aspects of your headline?
1. The keywords in the headline. 2. The kind of words used. 3. The phrasing of the words.
The keywords in the headline are an integral part of your article as this what searchers type into the search engine when they are looking for it. For example, if you wrote an article with the title “How to Improve on Your Golf Swing”, you are more likely to get some traffic from the search engines because of two keywords included in your headline: ‘Golf’ and ‘Swing’. This will make it easier to find your article on the internet than if you used a keyword headline like “Can you make your shots better?”
The next step is the kinds of words you use in writing the headline. If the words used in the headline are compelling and curiosity inciting, you will have more clicks through to your article.
Your article is your marketing tool. Do not just write it anyhow. If you have to get a book on creating good headlines, then do. Whatever you have to do, do it. One of the single most important factors in article marketing is your headline. You either make it or you don’t.
Remember today’s lesson: write compelling headlines for your article. In the next edition, you’ll get the tips on how to create a well written outline and then, go ahead to create a very intriguing byline.
