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Titus Hoskins
http://www.bizwaremagic.com
How To Get More Articles Published Online & In Ezines
Using articles to boost your traffic and sales is one of
the most effective online marketing strategies you can use.
Why you ask? Mainly because articles are the ideal
marketing tools for promoting any website or business.
But you must do this right, you just can't throw a few
words together on a webpage and expect things to happen. To
effectively use articles as marketing tools you must follow
some simple procedures and practices in order to get your
articles published online and in ezines. So here are some
simple article marketing tips you can try.
Why Articles Work
Before we start, you must understand why articles are so
crucial to your marketing in the first place. You must
truly understand why and how articles work so effectively
as marketing vehicles in our newly wired world. It all
boils down to one word... information.
The main reason articles work is information. The whole
Internet is based on information. People use the web to
access information and your well written article can help
satisfy this need. You must place your article squarely
into this whole information cycle.
Your article must be informative and provide some benefit
to the reader. Tips, advice, how-to... your reader should
gain something from spending a few minutes reading your
article. The more beneficial your article, the more popular
it will become and you will have a better chance of getting
it published.
Title & Keywords
Your article title should contain two vital elements:
Keywords and Benefits. Your title must contain your
keywords or keyword phrases, these are the exact words
someone types into the search engines to find what they are
looking for on the web.
To find profitable keywords many professional marketers use
keyword research software like Keyword Elite but you can
also use free keyword suggestion tools like WordTracker or
Overture: http://www.digitalpoint.com/tools/suggestion/
I find short catchy titles are best for capturing the
reader's attention. With our split second surfing habits,
the title may be your only chance you get to hook your
readers and keep them on your page. Another tactic is to
make all your articles easily scannable with your main
points highlighted for quick absorption.
Length
Most experts suggest you keep your articles short, in the
500 - 700 word range. Many authors/marketers use even
shorter formats in the 200 - 300 word range in order to fit
neatly on webpages.
I personally have found my more meatier articles in the 900
- 1200 word range have worked the best for me and seems to
get featured in important ezines like Addme, SiteProNews...
more often than shorter articles.
Submission
You must distribute your articles on the web. You can
personally submit your articles to the many article
directory sites on the web or you can purchase a service
which does this for you. I do both.
I personally submit my articles to the major high PR6 or
PR7 sites which display my articles. I have found articles
placed on Ezinearticles.com, Buzzle.com, Goarticles.com,
Articlealley.com, Promotionworld.com, Thumbshots.org,
Site-reference.com, Ideamarketers.com, Selfgrowth.com... do
extremely well.
I have also found using a paid online service like
SubmitYourArticle is really helpful, especially when I am
on vacation or away from my computer for any length of
time. I also use this service to quickly write different
versions of my articles for the best search engine
optimization. Using different lengths as many webmasters
will only publish short articles.
Resource Box/Anchor Text
Your resource box is at the end of each article and this is
where you place URLS for those all important One-Way links
back to your site. Many marketers are careful to place
their targeted keywords and variations in the anchor text
of their links. It is also a good idea to provide some
benefit or free gift to enhance your 'call to action' and
improve your chances of getting that all important click.
Be Consistent
I have found a steady supply of fresh articles on a regular
basis works the best. These articles keep your site or
products fresh in the search engines and in front of your
potential customers and editors/webmasters who publish your
content. Try for at least two articles per week.
Own List of Editors
Along the same lines, build your own opt-in list of editors
and webmasters who have opted in to receive your latest
articles. Send a copy of your article to these interested
parties and you will increase your chances of getting your
articles published. I also kickstart my newest articles by
including them in my own ezines and blogs.
Autoresponders
Many marketers place their articles in autoresponders so
anyone requesting your article can easily use email to
retrieve it. Many marketers also use RSS feeds to
distribute their articles. If doing your own feeds seems
too complicated, then just use any of the major article
directories like Ezinearticles which will supply you with a
convenient RSS feed for your articles.
Spam Check Your Articles
I always make it a point of testing my articles for any
words or phrases that will trigger the spam filters and
block my articles. This is extremely important if you want
your article to be featured in ezines and newsletters. I
check my articles with my Aweber autoresponder service but
you can use a free SpamCheck service offered by SiteSell.
See resource box below for link.
Personality
Articles that show some originality and personality have
worked the best for me. Showing and telling your own story
and experiences in a light hearted way seems to work really
well on the somewhat impersonal Internet. Having a sense of
humor also helps, try to make your articles entertaining as
well as informative and your articles will be picked up
more often.
Conclusion
Writing unique informative articles is one of the most
effective ways to market on the web. Remember to keep your
articles informative, personable, keyword rich, short and
to the point. Take a pro-active approach to promoting your
articles: submit them to the major online article
directories, send them to editors and webmasters who
request content from you and place your articles on your
site, in your blogs and RSS feeds.
Used properly, articles can be effective marketing tools
for boosting both your traffic and sales. Perhaps the best
part of all, article marketing is completely free. What
more can you ask for?
----------------------------------------------------
The author is a full-time online marketer. Give your online
marketing a real boost, try our free e-Course:
http://www.marketingtoolguide.com
To check your articles for Spam - try this:
http://bizwaremagic.com/spamcheck.htm
2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
