contact@virtuallythereva.com.
Best regards
Kelly Sims
http://www.virtuallythereva.com
Driving Customers to Your Website: Article Marketing for the Non-Writer
If you know even the basics of internet marketing, you in
all probability already know the benefits of article
marketing. You are most likely aware that by submitting
your article to various article submission sites, your
articles may get high search engine rankings for certain
keywords, and you know that since these articles have a
direct link to your site, you improve your traffic. You
also probably already know that overtime, with frequent
submissions, you will gain multiple backlinks to your site,
thus improving your website's search engine rankings. And
most importantly, you know that article marketing drives
targeted traffic to your site. So, if you already know all
of this, why aren't you doing it?
Many entrepreneurs simply don't have enough time to sit and
write articles on a regular basis, while others don't feel
the desire to write. Some business owners feel that they
can't effectively convey their message in writing because
they don't have the skill. Whatever your reasons, they
are, quite frankly, not good enough. The traffic that is
gained by article marketing is the most valuable kind of
traffic you can get. The individuals who read your article
are people who have searched for the topic that you have
written about, and if they click your link, they are
interested in what you have to say, or in a product or
service you describe in your article. This is a qualified
customer who is much more likely to buy from you than
someone who randomly clicks on your link from another
source.
So, what can you do if you are one of those entrepreneurs
that have the desire to write, but lack the confidence? My
first suggestion would be to try it. You never know, you
could unleash a hidden talent. Doing some research will
help you to gain confidence in your abilities. Read books
and articles on writing, and on how to write articles that
drive targeted traffic to your website. Of course, not
everyone can write effectively, and if you discover you are
in this category, or if you have no time or no will to
write, you still don't have to miss out on this
opportunity. Consider hiring someone to write for you.
Outsourcing will allow you to get your message out and gain
the benefits of article marketing, while saving you the
effort of actually composing the article yourself. A
ghostwriter will write articles for you, allowing your name
to appear as the author. The resource box will link back
to your site and the ghostwriter's name does not appear
anywhere in the article. Since you are paying for the
writer's service, these articles will belong to you, not
the writer, so you can use and reuse them as you see fit.
Of course you are the expert in your field, not the writer,
so it's always most effective if you provide the points you
want to make in the article and the way you want to convey
your message. You can simply write a brief point by point
synopsis of what you want included in your article and give
that to the writer, or provide him/her with a voice
recording with your instructions. If you don't even want
to be this involved in the process, you could also pay the
writer to research the topic you would like to have written
about and have the writer submit the articles to places
online that your target market frequents. You can hire a
professional Writer, or a Virtual Assistant that offers
ghostwriting services. Some Virtual Assistants also offer
internet research services and many are knowledgeable about
the best places to submit articles online.
Before hiring anyone to carry out your writing for you, ask
for samples of their work. You don't want to hire someone
to write articles in your name when their writing style
does not suit your personality, or if you simply don't
enjoy reading their work.
In short, just about anyone can use article marketing to
increase their search engine rankings and drive qualified
traffic to their website. If writing is not your forte,
you don't have to miss out on this opportunity. Hire
someone to do your ghostwriting for you, be they a
professional Writer or a Virtual Assistant. Just be sure
that you are hiring the right person for the job, and that
you have them writing articles on the topics that your
target market would read. Not being a writer shouldn't
prevent you from taking advantage of opportunities to drive
countless potential customers to your site.
----------------------------------------------------
Kelly Sims is a Virtual Assistant and President of
Virtually There VA Services. To find out more about
virtual assistance and how using a Virtual Assistant can
simplify your life, visit her website at =>
http://www.virtuallythereva.com . While you are there,
don?t forget to sign up for her free monthly newsletter
providing useful information that enhances and simplifies
the lives of busy entrepreneurs.
