You probably know that linking, or more correctly backlinks, are the backbone to getting ranked well by the search engines. It's certainly not the only method, but it's a good one. Now you probably also know that good quality links (from sites that Google trusts) are valued more highly than regular links from an unknown directory site (for example). That's just the way it is.
The reason why websites such as WordPress.com, Squidoo.com, and Wikidot.com rank so well in the search engines is because Google treats them as authority sites. In Google's eyes, they are trusted sites. Therefore they will naturally have a higher ranking that a non trusted site).
This is all part of the strategy; to piggy back on the authority status of these sites and have links from these sites to your money pages (the page where you are promoting the actual item/service).
Have you ever looked at a website and wondered why it ranked so well? It may not appear to have that many more links (or sometimes less links) that competing pages. It could be they have employed networks of links which is a great strategy to quickly get you ranking well when used with web 2.0 sites.
Let's say you register a new domain that has whatever product/service you are promoting. Call this your money page. A typical web 2.0 campaign might have a number of web 2.0 sites linking to this site using a variety of your keywords.
You might also do some social book marking to the money page as well. But why not take it to the next level, and have a network of links, linking to those web 2.0 pages, and even networks of links to those links?
Sure, it can take a bit of time to do it, if you are doing it yourself, or it might cost you some money if your outsourcing it, but it can give an enormous boost in rankings.
Squidoo --> Money page
Social Bookmarking site -> Money page
But what about this?
Wikidot --> WordPress -> Squidoo -> Money page
In this case the Wikdot link gives power to the WordPress link, which passes it onto the Squidoo page, which links to your money page.
Squidoo used to be a no-follow website, meaning they did not pass on link "juice" as I call it. But all that has changed again recently, and now squidoo passes on the power of a link to your website (once your squidoo lens is established).
This gives Squidoo lens incredible ranking power again in the search engines, so you should use this to your advantage.
Squidoo website ranked on page one? After all it has your content on it, and a link to your money page.
This is a strategy I have successfully employed a number of times. I might have 50 pages with various content around the place, which ultimately leads to my offer to the customer. I don't particularly care how the customer gets there. i.e. At any time, they will be different pages from different web 2.0 sites ranking on page one. It can and does change multiple times each day.
The above is only a simple example. In practice you would do this multiple times and in some situations you might link direct at the outer level to the inner level. For example, Wikidot to the money page in this example.
There are a variety of approaches that work. In fact, there are probably an unlimited number of approaches that do. What I really recommend to NOT do is employ the exact same strategy each time.
This is a no-no. If you do it the same way that is a pattern. Google and the web 2.0 sites can find patterns (or footprints as I call them) and cause your rankings to drop. They can even delete the website if it's too spammy in their eyes.
Mix it up and test which methods get you to page one fast.
And remember every web 2.0 site you use can itself rank well in the search engines. If you take the time to view our videos on the recent mind movies campaign you will actually see day by day different web pages rankings.
Tim Buchalka has developed a new method for ranking quickly on page one for Google. Visit his blog pinging techniques website to obtain a special free report showing you how you can start doing the same.
