debtfree9@juno.com.
Best regards
Joan Finholt
http://www.boundanddetrmined.com
Article Marketing Tips, Tricks, and Resources
Article marketing is a fantastic way to drive traffic to
your business website. Many people know this but they
don't know why it works. It works because valuable
content, content that provides benefit, establishes the
author and the related business as an expert in their
field. Books and reports accomplish the same thing,
however they're more difficult to create and they're more
difficult to make available to the general public.
Article directories have in large part made article
marketing a sure thing. It works like this, an article is
written, it is submitted to an article directory or
directories of choice, a bio or contact box is created that
will be attached to the article. The article is published.
People searching for information on your topic find the
content they need and one of two things generally happens.
The reader reads the article and visits the website of the
author - bingo! OR the reader reprints the article on
their blog, newsletter, or website and suddenly the
company's exposure skyrockets.
There is no downside to article marketing. The strategy
increases exposure, credibility and website traffic and
best of all the content provides value and benefit to
readers. It's a win-win situation.
The downside to article marketing is that it takes time.
Time to write the articles, time to research appropriate
article directories, and time to submit them to the
directories.
PLR or Private Label Rights is a great tool because it
gives you the foundation for great articles. Private Label
Rights means you're purchasing content that has been
written on any topic of your choice and only sold to a
handful of people. Users of PLR are free to publish the
content under their name as is or they can modify the
content to fit their needs. It is a great time saver for
busy business owners.
Article submission services are an excellent time saving
device because they automate the submission process.
Instead of spending days researching and submitting to
article directory sites your prospects visit, one article
submission program can get it accomplished in a few hours.
One of the best article submission programs available is
Submit Your Article,
http://www.submityourarticle.com/main.php. It not only
submits content to relevant directories, it gives users the
ability to make quick modifications to their content and
submit it to multiple directories without duplicate content
penalties by the search engines.
Speaking of duplicate content...it is possible to take one
great article and spin it into several articles which still
provide all the value and search engines don't penalize
your website in their rankings. Dupecop,
http://www.dupecop.com, is a free program that allows users
to paste in four spun or modified articles to see if
they're different enough to satisfy the search engines.
The general rule of thumb is that articles must be at least
25% different from each other in order to be considered
unique content.
Article marketing doesn't have to take hours out of already
busy days. Instead, it can take minutes and still pack a
powerful punch.
----------------------------------------------------
Joan Finholt is a retired teacher who is co-owner of Bound
and Determined Books. She enjoys using the internet to
market the business. Visit her site at:
http://www.boundanddetrmined.com
