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Online Promotion: Using Bumper Stickers To Promote Your Online Business But There Are 3 Rules

When I first promoted the idea to my clients of using bumper stickers to promote their online business assets, they all thought I was nuts.

When I first promoted the idea to my clients of using bumper stickers to promote their online business assets, they all thought I was nuts. In fact some of the comments were like "Promoting your online business on bumper stickers, you have got to be kidding, no one is going to access your website." Except along came the 3G Network and true internet enabled phones. Guess who's laughing now!

The world and the internet is undergoing a major revolution. The revolution is that the world is truly getting wired with more and more gadgets becoming wired to the internet and in particular mobile phones and vehicles. Two years ago, the most common way people would access the internet was through using a computer at either work or home. With the release of internet enabled phones, more and more people are now using these devices to engage services and buy products.

We started a campaign some time ago in which we decided we were going to actually use our website in our car cleaning business as the primary contact point rather than using a phone number. We placed bumper stickers and window decal stickers on cars we clean regularly to tell the owners when their car was next due for a car cleaning service (similar to mechanics) but instead of having our logo only on the outside of the sticker, we incorporated our logo and domain together. The outcome, 35% of our business now comes from people seeing the bumper stickers on the cars whilst they are in carparks or being driven around the city.

So what do you think this type of advertising is worth if you had to pay for it. Well in our city to place a moveable ad it costs between $1,500 to $2,500 for a 6 week stint on a bus. I am quite sure in