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Web analytics
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
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Web Analytics Articles
The State of Mobile Web Marketing
by Robert Bell
Dec 05, 2008
Australia and Japan are doing it, so are parts of Europe and the Far East. The United States is getting there, though it has taken some time. I'm talking about mobile web marketing - such as a coupon from McDonald's that appears on your mobile phone ...
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