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Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Rohit Bhargava was credited with inventing the term SMO.^[1] His original five rules for conducting Social Media Optimization are ^[2]

Social Media Optimization Subcategories Social Networking > Squidoo > Social Media Optimization Articles Video Chiropractor Marketing Tips by Matthew Loop Jan 01, 2009 When they first originated, I don't think anyone could've imagined just how lucrative and powerful social networking websites like YouTube, Facebook, MySpace, and Twitter were going to be for business growth and exposure. When I introduced social med... Blogging - How To Succeed 2 by peter radford Dec 19, 2008 Types There is a wide variety in the types of blogs. Such differences may relate to either the subject material of the blog or the manner in which such content is presented or the style in which it is written. Consider the following: DEEP LINKING SUBMISSION by Search Pros Dec 18, 2008 Deep Linking as a Business Tool Web browsers cannot distinguish between keywords and their different meanings and connotations. They do not, therefore, read your content and direct the visiting customer to incorrect destinations. Web arch... Link baiting - A walkthrough by Tripti Pandey Dec 15, 2008 In the past couple of years, search engine marketing has witnessed some sweeping changes, especially in the field of search engine optimization. A lot of things got added and a similar number of factors lost ground during this period. However, link b... Top 3 Social Networking Web design Tips by Jonathan Mac Dec 15, 2008 We have seen many social networking sites to gain quick popularity while a very few didn’t make it up to the mark. With almost one year now, through which the social networking websites gained ultimate popularity, now is the ideal time to look into t... The Top 5 Social Networking websites of 2008 - the reigning Champions by Jonathan Mac Dec 15, 2008 We are almost at the end of the glorious year, 2008. Everyone using the Internet would be aware of the fact that the social networking websites have gained huge popularity through this whole year. And it’s now the ideal time to make a review on the 5... Top 3 Predictions of Social Networking ahead of 2009 by Jonathan Mac Dec 15, 2008 Social Networking, one of the most used technologies of the year 2008 is now heading to a new year. The social networking websites have seen a rapid constant growth through the year 2008. However, today many of the people think that social networking... Search Engine Optimization - Beware of Scams - Best Practices by Alem Velagic Dec 08, 2008 Let's first define SEO. It is an acronym for 'search engine optimization'. You can save a lot of time and potentially improve your website by considering to hire an SEO company or a professional, but there are certain facts you need to be aware of... Top 3 Social Networking Websites by Jonathan Mac Nov 21, 2008 Myspace on the lead Everyone into social networking will have come across the renowned Myspace. Myspace is well known for it’s customization options and today, Myspace is one of the most visited websites in the Internet. Speaking about the s... Is Social Networking better than SEO? by Jonathan Mac Nov 21, 2008 Everyone in to an online business will be aware of the fact that social networking is the best way to gain online presence. Social networking is considered as the best because they just need minimal revenue and in most of the cases, success can be sp...