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Product&_160;• Pricing
Distribution&_160;• Service&_160;• Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Marketing process outsourcing
The following are two types of Promotion The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[2] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are 1.) To present information to consumers as well as others 2.)To increase demand 3.)To differentiate a product.[3] There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.
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Promotion (marketing) Subcategories
Promotion (marketing) Articles
Advertising for Entrepreneurs
by Justin Timory
Sep 06, 2010
Many successful online businesses thrive off the profit they make from the advertising they do. Advertising in the Internet is a proven success as well as a cost effective solution to gain web traffic and potential customers into your business. There...
5 Ways to Get a Avalanche of Targeted Visitors.
by Grant mitchell
Sep 03, 2010
The main key of internet based business is Traffic. Traffic is first need for success of any e-commerce business. If you don’t have traffic flooding your website, you can’t make even a single penny, no matter how beautiful and attractive your site i...
3 Basic tips for Search Engine Optimization
by Kumar Solutions
Sep 02, 2010
Many times business owner and even professional search engine Optimization Company don’t put concentration on basic of seo. This article is designed to introduce you to website promotion, getting visitors to come to your website. By followin...
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