|
Sponsored Links
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referenda are decided. Political campaigns also include organized efforts to alter policy within any institution or organization. The message of a modern campaign is an idea or set of ideas set out in a way which is easily communicated. This is often done through the use of soundbites and slogans and may be distinct from the detailed policy proposals or manifesto commitments. Political messages are carefully crafted before they are disseminated. Campaigns in the western world may spend large sums of money on opinion polls and focus groups in order to figure out what message is needed to reach a majority on Election Day. The habit of modern Western media outlets (especially radio and television) of taking short excerpts from speeches has resulted in the creation of the term "soundbite". Examples might include
|
Political Campaign Subcategories
Political Campaign Articles
|
| 
