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News style (also journalistic style or news writing style) is the prose style used for news reporting in media such as newspapers, radio and television. News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience. News writing attempts to answer all the basic questions about any particular event - who, what, when, where and why (the Five Ws) and also often how - at the opening of the article. This form of structure is sometimes called the "inverted pyramid", to refer to the decreasing importance of information in subsequent paragraphs. News stories also contain at least one of the following important characteristics relative to the intended audience proximity, prominence, timeliness, human interest, oddity, or consequence. Newspapers generally adhere to an expository writing style. Over time and place, journalism ethics and standards have varied in the degree of objectivity or sensationalism they incorporate. Definitions of professionalism differ among news agencies; their reputations, according to professional standards, and depending on what the reader wants, are often tied to the appearance of objectivity. In its most ideal form, news writing strives to be intelligible to the majority of readers, as well as to be engaging and succinct. Within these limits, news stories also aim to be comprehensive. However, other factors are involved, some of which are derived from the media form, and others stylistic.
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