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Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for centuries. Mass media includes Internet media (like blogs, message boards, podcasts, and video sharing) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. The term public media is less used and is defined as "media whose mission is to serve or engage a public."[1] Types of drama in numerous cultures were probably the first mass-media, going back into the Ancient World.
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Social Media Marketing Program
by Ali Muirden
Aug 18, 2010
Do you know how to Leverage your Social Media Jobs Exposed marketing strategy to maximize your organization exposure to the net?
Social networking is the latest revolution in on the net adv...
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