Marketing Management Articles from ARTICLEHUBS.COM Free Article Directory

Search our Site:

Product / Pricing / Promotion
Distribution / Service / Retail
Brand management
Account-based marketing
Marketing effectiveness
Market research
Marketing strategy
Marketing management
Market dominance

From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview of marketing management. Additionally, the Kotler and Keller definition encompasses both the development of new products and services and their delivery to customers.

Noted marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article "Marketing is Everything." McKenna argued that because marketing management encompasses all factors that influence a company's ability to deliver value to customers, it must be "all-pervasive, part of everyone's job description, from the receptionists to the Board of Directors." ^[2]

This view is also consistent with the perspective of management guru Peter Drucker, who wrote "Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."^[3]

Marketing Management Subcategories Article Marketing > > Marketing Management Articles Pay Per Click Advertising Success With The Right Tools by Bonnie Davis Nov 14, 2008 Pay Per Click (PPC) is an on-line auction style advertising system offered by search engines including Google and Yahoo. Millions of people have used PPC advertising to sell their products and services but only a few people are really making any mon... Simple Way for Approaching Niche Product by Amit ahuja Nov 11, 2008 Let's get started with this interesting fact. You are likely to make more money online selling a niche product rather than a business product. There are just too many people trying to promote a self improvement on business product these days. You are... Dentist Practice Management Economics Adviser Lloyd Irvin On The Pro's And Con's Of Getting More Pa by Ed O Keefe Nov 10, 2008 In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro's and con's of getting mo... Simple Way for Approaching Niche Product by Amit ahuja Nov 10, 2008 Let's get started with this interesting fact. You are likely to make more money online selling a niche product rather than a business product. There are just too many people trying to promote a self improvement on business product these days. You are... Revolutionary New Wealth Management System by Beverly Saltonstall Nov 10, 2008 IncomeBees.com is a wealth management system like... Learn About Niche Product Creation by GURMEET KAUR Oct 13, 2008 Creating niche products are as simple to some as it is complicated for others. There are the lucky those who can churn out niche products after niche product with the ease of a magician pulling out tricks. Still there are those who struggle even when... Internet Marketing Time Management by THOMAS KONGA Sep 02, 2008 Earning an income on the internet is a process that in broad terms involves three stages: 1. Getting your product (acquisition) 2. Developing your product presentation 3. Promoting the product In this article, "product" means any tangible pro... Why Articles Beat Ads in Public Relations Power by Marsha Friedman Apr 13, 2008 Have you ever heard someone say 'It must be true!I saw it in print!' Just one good article in a decent magazine can do more for the marketing destiny of your product than several back-to-back ad campaigns. Why is this true? Because America love... Web Content Management Software Tool by John Brenner Mar 21, 2008 Adwords Bidding Create a blog and allow people to comment on your posts. The comments are also a way of creating content for your site, only you are not writing the content, your readers are. Results' tracking is an essential part of Internet market... 7 Tips For Writing Effective White Papers by Eve B. Rose Jan 25, 2008 White papers are an excellent way to showcase your company’s abilities and to prove to prospective clients that you can solve their problems. These documents – first used by governments to argue for policy decisions – are natural vehicles for busines...