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Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.^{[citation needed]} The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.^{[citation needed]}

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.^[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.^[2]

Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."^[3] The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as "a set of processes that are interconnected and interdependent with other functions,^[4] whose methods can be improved using a variety of relatively new approaches."

Marketing Subcategories Article Marketing > > Marketing Articles Do You Need RSS? by Theresa Wilkins Sep 03, 2010 Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which continuously scans the content or subject matter of ... A Third Party Max International Review ? Real Opportunity Or Just Hype? by Jaime Soriano Sep 03, 2010 As a veteran marketer, I pride myself on staying on top of the pulse of the industry. And as I look onto the scope of the industry, one company that?s getting a ton of attention is Max International. In this article, I?ll cover some relevant informat... 5 Ways to Get a Avalanche of Targeted Visitors. by Grant mitchell Sep 03, 2010 The main key of internet based business is Traffic. Traffic is first need for success of any e-commerce business. If you don’t have traffic flooding your website, you can’t make even a single penny, no matter how beautiful and attractive your site i... Top 5 Reasons Why SEO Doesn't Work by Matt Brooks Sep 03, 2010 SEO (or search engine optimization) is the process of building relevance for a website to increase search engine rankings for specific keywords. There are a lot of SEO companies and web design firms that make claims to rank you number 1 or get you o... A Review of Dave Kelly's Magic Article Submitter for The Busy Marketer by Stacy Stinker Sep 02, 2010 Creating an online income depends on a number of things but perhaps the biggest reason so many fail to make it big on the Internet is that they don't know which advice is good. Magic Article Submitter is a system created by Dave Kelly, an SEO expert ... One24 Business Review ? Is It All Just Hype? by Jaime Soriano Sep 02, 2010 If you?re checking out this article, then chances are you?re looking for some information on One24. While the company itself hasn?t officially opened their doors yet, there is quite a buzz stirring about it. If you are truly serious about joining the... Internet Marketing Success Secrets by Geoffrey Awunyo Sep 02, 2010 This article describes and demonstrates the process of how to research the online market for a product. It will show you not only how to determine indicators of the demand for a product, but also how to assess the competition, and will explain why th... Google's AdSense Program: Common Online Business Opportunity by Celia Chris Sep 02, 2010 I have no idea about you however for me home based online business opportunity has really served the purpose of building my own business while enjoying my daily routine work. These online business opportunities are available in abund... Your Essential Elements Of A Make Money Website by Wiro Hardy Sep 02, 2010 What is a 'Make Money Website'? As the name implies, it's a website that allows you to gain some extra income or even a full time income once you put in the essential time and effort. This article will tell you what what you really need to get starte... Revealed - The Best Method To Make Fast Money Online by H. Miller Sep 02, 2010 There are about a trillion, no wait, not that many, maybe a million different ways you can go about making fast money online. You can try affiliate marketing, sell on eBay or even create your own information product. Now of those three, creating your...