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Market research is generally either primary or secondary.^[1] In secondary research, the company uses information compiled from other sources that appears applicable to a new or existing product. The advantages of secondary research are that it is relatively cheap and easily accessible. Disadvantages of secondary research are that it is often not specific to your area of research and the data used can be biased and is difficult to validate. Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product.

A list of questions that can be answered through market research

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product.

Market Research Subcategories Article Marketing > > Article Research > > Market Research Articles Affiliate marketing takes research. by parmod kumar Nov 10, 2008 Affiliate marketing takes research, motivation, and most of all, patience. But, as with all things, in the end it is all worth it. By far, one of the best resources to learn the basics of making serious money in affiliate marketing is Rosalind Gardne... This Is Another Fantastic Research Aid For The Niche Ebook Publisher by Pritinder Singh Nov 07, 2008 Thankfully there’s hope. In this article I’m going to teach you a simple strategy that you can use for detecting as many niche markets to sell ebooks to as you could want. This is an amazing aid that won’t cost you a penny to sign up to. Go to the ... Keyword Research.Is it worth the effort by Darren Webb Jun 26, 2008 You've most likely heard about it but not actually thought about why or what is involved with keyword research The chances are that you have found this blog post or article through keyword. Maybe you typed in "Keyword" in your search... Public Relations Strategies For a Web 2.0 World: How to Maximize Media Exposure with Social Networking by Nancy Marmolejo May 12, 2008 Public relations strategies are evolving in the world of social networking and Web 2.0. It’s still any business owner’s dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional medi... Social Network Marketing - The Wave of the Future by DAVID SKUL Jan 07, 2008 An estimated $900 million will be spent on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketi... The Do's and Don'ts of Blogging by DAVID SKUL Jan 03, 2008 Setting up and maintaining a web site is now standard practice for small to mid-sized businesses looking to establish their online presence and increase sales. However, as content generation and management began to take on a life of it's own,... 5 Tips to help you Succeed at Web 2.0 Marketing by DAVID SKUL Jan 02, 2008 While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that al... What can Web 2.0 Marketing do for You by DAVID SKUL Jan 01, 2008 The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace. With Web 2.0 you can... Use Social Networking for Market Research by DAVID SKUL Dec 21, 2007 Traditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message acro... Internet Marketing Inside Story by David Walls Sep 25, 2007 Do you think that is so easy as it sounds? Well,you may come across numerous yellow headline and sites that show big green bars of make money. But do you think all of them are true... well the answer may irk you, they're not! Some of you might have a...