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Display advertisements are not required to contain images, audio, or video Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users. One common form of display advertising involves billboards. Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Flash or .gif are the preferred presentation formats for such interactive advertisements. The Internet Advertising Bureau, an industry trade group, sets some standards for online display advertisement sizes and shapes.
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