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A cult following is a group of fans devoted to a specific area of pop culture. Cult followings most often develop around television shows, films, and books. Some comic books, video games, musicians and writers also gain cult followings. Non-media items may also have what could be considered cult followings, for example the soft drink Tab. Cult followings are often dedicated enough that many people of similar interest are familiar with one another due to convention gatherings, concerts, message boards, Internet chat rooms, word of mouth, or shops featuring related items. These dedicated followings are usually relatively small and pertain to items that don't have broad mainstream appeal.
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