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Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity[1]) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations. In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicism) is increasing. Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws (e.g. higher UK road tax for higher-emission vehicles). Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia, descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have re-branded their core values in the light of business ethical considerations (e.g. BP's "beyond petroleum" environmental tilt).
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Corporate Social Responsibility Subcategories
Social Networking > Squidoo >
Corporate Social Responsibility Articles
Blogging - How To Succeed 2
by peter radford
Dec 19, 2008
Types
There is a wide variety in the types of blogs. Such differences may relate to either the subject material of the blog or the manner in which such content is presented or the style in which it is written. Consider the following:
Social Network Marketing - Why the Inertia from Corporate Marketing
by Yoshiko Choy
Aug 05, 2008
The advent of Web 2.0 has given rise to the Social Networking evolution. It has transformed web interactivity to a whole new realm. The forces and its impact are still being carefully, apprehensively and sometimes skeptically monitored by corporate m...
Social networking Vs Search Engine Optimisation
by Ben Smith
May 29, 2008
Ask yourself these questions - Why would I want more website traffic via networking sites, aren’t Search Engines enough? How can social networking websites help to increase the number of hits to my website more than Search Engine Optimisation, (SEO)...
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