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A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest. The two most common brochure styles are single sheet and booklet forms. The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). Other folder arrangements are possible the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.
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Brochure Subcategories
Brochure Articles
Why Don't You Testify
by charen smith
Jan 04, 2009
Testimonials are vital to any business coming out with their marketing campaign such as brochure printing. Whether you’re marketing or selling your product or service, ...
7 Tips For Writing Effective White Papers
by Eve B. Rose
Jan 25, 2008
White papers are an excellent way to showcase your company’s abilities and to prove to prospective clients that you can solve their problems. These documents – first used by governments to argue for policy decisions – are natural vehicles for busines...
8 Reasons Why Marketing Brochures Fail
by Eve B. Rose
Jun 06, 2007
“Can a marketing brochure bring in business?” That’s one of the first questions I’m asked when I talk to corporations and business owners about their promotional efforts. The answer, of course, is: “Yes and no.” No, because a brochure cannot represen...
How Good Are You At Tooting Your Own Horn? Six Secrets To Writing A Brochure That Distinguishes You
by Eve B. Rose
May 23, 2007
The answer better be “GREAT!” If not, you have a serious marketing problem. Opportunities abound for financial advisors who are willing to be aggressive, provide leadership, and earn trust. It is critical to make certain that people know about YOU. ...
9 Tips for Better Copywriting
by Alex Kecskes
Dec 21, 2005
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writin...
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