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Brand management
Account-based marketing
Marketing effectiveness
Market research
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Marketing management
Market dominance
The annual list of the world’s most valuable brands, published by Interbrand and Business Week, indicates that the market value of companies often consists largely of brand equity. Research by McKinsey & Company, a global consulting firm, in 2000 suggested that strong, well-leveraged brands produce higher returns to shareholders than weaker, narrower brands. Taken together, this means that brands seriously impact shareholder value, which ultimately makes branding a CEO responsibility. The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy.[1] A good brand name should
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Brand Management Subcategories
Brand Management Articles
Simple Way for Approaching Niche Product
by Amit ahuja
Nov 11, 2008
Let's get started with this interesting fact. You are likely to make more money online selling a niche product rather than a business product. There are just too many people trying to promote a self improvement on business product these days. You are...
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