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A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.

The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". ^[1]

In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e.g. political parties or religious organizations) may also be known as "branding".

Brand Subcategories Brand Articles Simple Way for Approaching Niche Product by Amit ahuja Nov 11, 2008 Let's get started with this interesting fact. You are likely to make more money online selling a niche product rather than a business product. There are just too many people trying to promote a self improvement on business product these days. You are... Meaning of Plr Profit from Product! by Tahir Bashir Nov 03, 2008 Creating original content for the purposes of selling is a hard proposition. With affiliate marketers scrambling to earn commissions off dime-a-dozen products and software enthusiasts looking to earn a quick buck with content programs, webpreneurs ha... You have created a brand new, hot looking website that without a doubt will be placed ahead of your by thomas konga Sep 12, 2008 You have created a brand new, hot looking website that without a doubt will be placed ahead of your competitors in the search engines. Surely with all the work, time, and effort you expended creating your site, it will be up there in the ranks! Then ... Article Marketing Brandon's effective Rules for Article Marketing Success by JAIPY PADDA Aug 29, 2008 Article marketing is the act of writing articles and publishing them online (usually through an article directory or distribution site) to increase Web exposure, search engine ranking and website traffic. Here are seven "rules" to help you get the m... Profit by Rebranding Master Resell Rights' eBooks by Joe Vitalle Aug 10, 2008 E books that have Resell right and re-branding rights have great potential of making big profits here is some tips how you can take advantage of ebooks that have re-branding rights and start making even greater income off resell rights business.When ... PLR eBooks, One Easy Trick to Keep ALL Your Affiliate Profits by Evelyn Grazini Jun 23, 2008 It appears that many people are currently selling private label rights, or PLR, eBooks today. This may not be a bad thing; however, be sure to consider several points before buying private label rights eBooks to use on your website. Although so... Social networking Vs Search Engine Optimisation by Ben Smith May 29, 2008 Ask yourself these questions - Why would I want more website traffic via networking sites, aren’t Search Engines enough? How can social networking websites help to increase the number of hits to my website more than Search Engine Optimisation, (SEO)... Articles For Brand Internet Marketing by Naman Jain May 15, 2008 Marketing for a brand is always much more enjoyable than marketing to make a brand. While marketing for a brand, you need not worry about stating facts like “we have already attained x number of sales.” when you are a brand, people are more concerned... Public Relations Strategies For a Web 2.0 World: How to Maximize Media Exposure with Social Networking by Nancy Marmolejo May 12, 2008 Public relations strategies are evolving in the world of social networking and Web 2.0. It’s still any business owner’s dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional medi...