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Bias is a term used to describe a tendency or preference towards a particular perspective, ideology or result, especially when the tendency interferes with the ability to be impartial, unprejudiced, or objective. [1] The term biased is used to describe an action, judgment, or other outcome influenced by bias, and it is also used to refer to a person or body of people whose actions or judgments exhibit bias.

Bias may result from opinions on a subject while holding a particular viewpoint on the subject, and not applying neutral point of view correction to the process, whether consciously or unconsciously. In practice, an accusation of bias often results from a perception of unacknowledged favoritism on the part of a critic or judge, or indeed any person in a position requiring the careful and disinterested exercise of arbitration or assessment. Any tendency to favour a certain set of values naturally lead to an uneven dispensation of judgment. It may also be noted that, if a person were to take their own preexisting view as a priori balanced without acknowledging their own personal inclinations, any person or organization that disagrees with their views is likely to be viewed as biased regardless of that person or organization's actual efforts at balance. It may be observed that bias is, in a sense, reflexive, unacknowledged or unrecognized bias potentially leading to its apprehension (with or without good reason) in others.

Bias may result from incentives that conflict with neutrality or objectivity. In law, a conflict of interest is a type of situation involving such bias a conflict of interest arises where one's profession or duty demands impartiality, and yet one has incentives or demands arising from other personal or professional roles which introduce bias.

In psychology, cognitive bias is bias based on cognitive factors. One type of cognitive bias is confirmation bias, the tendency to interpret new information in such a way that confirms one's prior beliefs, even to the extreme of denial, ignoring information that conflicts with one's prior beliefs. The fundamental attribution error, also known as correspondence bias, is one example of such bias, in which people tend to explain others' behavior in terms of personality whereas they tend to explain their own behavior in terms of the situation.[2][3]

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Bias Articles

Penetrating the Media's Psyche
by Eve B. Rose
Feb 28, 2008
Ever sit open-mouthed in amazement while reading a news story? Ever get so irritated that you hurl pillows at your television? If so, you’re not alone.

“We’re all tired of the teasers, of the stories that go nowhere,” says Gerard Braud of Ger...

The #1st UNBIASED REVIEW of AFFILIATE PROGRAMS By Squidoos' Kate Onslow
by Kate Onslow
Aug 16, 2007
When I decided to invest in an affiliate program, I spent several weeks doing what felt similar, I can imagine, to smashing my head up against concrete over and over again! If my career had have depended on it, I still would not have been able to loc...

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