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Advertisements are seen on the seats of shopping carts, on the walls of an airport walkway, on the sides of buses,and are heard in telephone hold messages and in-store public address systems. Advertisements are often placed anywhere an audience can easily or frequently access visual, audio and printed information.^{[citation needed]}

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.^{[citation needed]}

Advertising spending has increased dramatically in recent years. In 2006, spending on advertising has been estimated at $155 billion in the United States^[1] and $385 billion worldwide^[2], and the latter to exceed $500 billion by 2010.

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