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Topic of the Day: Article marketing
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients. Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A local business provides useful content to the newspaper free of charge, and in return the newspaper prints the business' contact information with the article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved. For example, an accounting firm may market itself by writing an article entitled "The Top 10 Ways to Avoid Being Audited" and offering it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article entitled "How to Avoid Ice Damage to Your Roof this Winter" shortly before the winter season. Internet marketers will often try to maximize the results of an article marketing campaign by submitting their promotion to multiple article directories. However, most search engines filter duplicate content to prevent the same content from appearing multiple times in searches. Some marketers try to circumvent this filter by creating multiple variations of an article, called article spinning. By doing this, one article can theoretically gain traffic from multiple article directories.
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| Anne's Column |
Article Marketing Directories
(08/19/2008)
Article Hubs, also referred to as Article Directories, are web sites that accept and archive articles on a variety of topics. Either categorized by subject or other criteria, submissions may be accepted from authors on an international scale. They serve several purposes and goals. For one, they provide web site, newsletter and ezine owners with a repository of content that can be syndicated freely, provided that the articles are republished in their original form and that hyperlinks within the articles and resource boxes remain active. Another major purpose of such an article directory is to provide a platform of exposure for the authors of the submitted articles. Since the articles can only be re-printed if the credits to the original author remain intact, article directories have become a popular method for self-promotion, lead and traffic generation, as well as a vehicle for web and affiliate marketers. Please note: We are not a general article repository. New article submissions must pertain to article marketing, article writing, article directories, making money with writing, and related topics. All article submissions will be approved manually, and non-related articles will be rejected.
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| Past "Anne's Column" Articles |
| Welcome to ArticleHubs.com (08/03/2007) |
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